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divided into five parts which is the choice of target market, product strategy, pricing strategy, channel strategy and marketing strategy.
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Our study contributes to the existing study of marketing strategy by supporting a relationship between marketing strategy factors and overall firm performance.
Deduction from existing literature enabled a construction of a conceptual model t. Available survey solutions have led to widespread use of quantitative surveys, across all survey modes, to collect, analyze, and use data to formulate strategies for a more effective business model, create targeted marketing strategies, enhance customer service, and much more.
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